How to sell your public outreach ideas to funders

Funding agencies and societies love novel approaches to science communication. Here is some expert advice on how to grab their attention.

In the penultimate episode of this six-part series about science communication, dermatologist and immunologist Muzlifah Haniffa tells Pakinam Amer how art and poetry inspired her 2016 exhibition Inside Skin following a meeting with Linda Anderson, a professor of English and American literature at Newcastle University, UK.

Carla Ross, who leads the public engagement team at UK funder Wellcome, describes its 25 Trailblazers initiative to showcase excellence in science communication.

Trailblazer finalist Raphaela Kaisler tells Amer how she and colleagues crowdsourced potential research questions around child mental health in Austria.

And Gail Cardew, director of science and education at the Royal Institution of Great Britain, offers advice on how to set up public engagement programmes.

Finally, Joshua Chu-Tan recounts how he distilled his PhD research into 180 seconds as part of the Three Minute Thesis programme, and raised funds for his lab by running blindfold to highlight age-related macular degeneration, his research focus at the Australian National University in Canberra, where he is now a postdoctoral fellow and lecturer.

 

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Switching scientific disciplines

Moving to a new branch of science is scary, but learning new skills and collaborating with different colleagues can be exhilarating, Julie Gould discovers.

In the penultimate episode of this six-part series about physics careers, Julie Gould talks to Stuart Higgins, a research associate at Imperial College London, who switched from solid state physics to bioengineering, and Anna Lappala, who moved from biochemistry to physics.

How easy were these transitions, and what is their advice to others planning similar moves?

Higgins says: “It’s important to ask yourself why you want to make the transition. Do you want to apply the same skills or to learn new ones? Give yourself time to understand your motivation.”

Overall, the transition was “liberating,” he adds, allowing him to ask “basic, silly questions” of colleagues, who were very supportive of his situation and the learning curve he faced.

Lappala, a postdoctoral fellow at Los Alamos National Laboratory, New Mexico, describes how she was initially terrified of people discovering she was not a “real physicist” and worked hard to learn about general physics, quantum field theory, and soft matter, among other things.

 

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The school physics talk that proved more popular than Lady Gaga’s boots

Media interest in particle physics and the Large Hadron Collider boosted Jon Butterworth’s interest in public engagement, reports Julie Gould.

Jon Butterworth developed a taste for public engagement after repeated media appearances related to his work on the ATLAS experiment, one of two Large Hadron Collider detectors at CERN, Europe’s particle-physics lab.

Butterworth, a physics professor at University College London, describes life at CERN, and how it felt to be one of 5154 authors listed in the 2015 paper that produced the most precise estimate yet of the mass of the Higgs boson.

As part of his public engagement activities, Butterworth was persuaded to auction an after-dinner lecture or school talk about the Higgs. The auction “lot” was part of a fundraising effort for his children’s primary school in north London.

“Someone else at the school was Lady Gaga’s designer and they brought along a pair of her boots,” he tells Julie Gould. “My talk went for more than Lady Gaga’s boots. I’m still doing it now. Interest hasn’t died away.

“The key thing is you have to be genuinely excited about your project. We’ve lowered the bar so more physics stories get into the news.

“If you tell your mum and dad now that you’re doing physics, you get kudos for it in the way you wouldn’t have done before,” he says.

Tom Weller taught physics for eight years at a west London school following his second postdoc at Harvard University, a career change triggered in part by the enjoyment he derived from organising children’s science parties. “They made me recognize how much I enjoyed explaining stuff that was fun and engaging,” he says in the fourth episode of this six-part podcast series about physics careers.

 

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Slack, and other technologies that are transforming lab life

Ben Britton’s experimental micromechanics lab at Imperial College London currently includes four postdoctoral researchers, 11 PhD students, and four Masters students.

Alongside computational analysis tools used to detect how materials perform (including Matlab as the group’s main programming environment, chosen for its speed, global user base and visual interaction), Britton and his team use the online collaboration and communication tool Slack. He also uses the Slack bot Howdey to check in with colleagues each week.

But why Slack? “There’s not enough time in the day to micro-manage every individual person,” he tells Julie Gould. “Part of being in an academic environment is about developing people, trying to encourage a working environment where people are free to share ideas, to fail, and also to have very open communication. Slack doesn’t replace the in-person interaction but it supplements and enhances it.”

 

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Love science, loathe coding? Research software engineers to the rescue

Simon Hettrick tells Julie Gould about the role of research software engineers, what they do and how you can become one.

In the third episode of our six-part podcast series on workplace technology, we learn more about the importance of coding for scientists followed by an introduction to the work of research software engineers.

Simon Hettrick, deputy director of the UK Software Sustainability Institute, tells Julie Gould about the typical career path of a research software engineer, and how their skills can support researchers with limited coding skills.

Harriet Alexander starts the programme by telling Nature technology editor Jeff Perkel about her role as an instructor for Software Carpentry, a global non-profit organisation which teaches research computing skills to scientists. Who typically attends a Carpentry course and what do they learn during a workshop?

Alexander, a postdoctoral fellow in oceanography bioinformatics at the University of California, Davis, also tells us about the recent course she ran in Antarctica.

 

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The postdoc series

Postdocs are urged by peers and senior scientists to help change the postdoc research culture.

 

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